Detailed Screaming Frog audit process.
this is a work in progress, adding ideas when I think of them.
Images
Missing Alt text
- Sort by “IMG inlinks” and if there are any with a high number (i.e. that is linked from a bunch of pages) we should at least add Alt text for those images. Some examples may be the main logo of the site, which should include main keywords in a user friendly way. Maybe a starting guideline would be 50 IMG inlinks, however it would depend on the size of the website.
- If the percentage is above 50%, consider creating a project to correct this. Especially so if images sell the product/service.
Missing Alt Attribute
- Sort by IMG inlines, add Alt Text to images that have a decent number of IMG inlinks.