Build SEO plan, create tasks, assign team members, etc.
Set up
- We create 3 month SEO plan sprints
- In the task, create headings for the next three months
- Add your project tasks under each month depending on clients budget
Check ClickUp
- Look under Client Docs>Projects this is the catch all for ideas or if we have extra project ideas that were left over from our previous SEO plan sprint.
Process
- Run SF audit
- Run GSC audit
- Run site through Ahrefs to look for new keywords, keywords we can boost, and any under performing keywords
- Filter by rankings from position 9-40, look for any keywords that we can boost
- Filter by Search Volume and look for new keywords
- Filter by Lost and Declined to find any dropped keywords
Content Project ideas
- Any important service/product pages we ought to create?
- Any important geo pages need to be created?
- Any keywords/topics that need a boost up, let’s create a blog post on it
- Any existing content thin and need additions?
- Geo target page
- Blog content
- FAQ section
- Case Studies
- Service/product landing pages
- Blogs
- Case Studies
Dev Project Ideas
- Latest blogs
- Webforms on-page
- Speed optimization (PSI, WP Rocket optimization)
- Dynamic homepage elements (latest blog posts, featured products, featured categories, etc)
- Screaming Frog review (run through SF and fix any misc issues like 404s, 301 links, duplicate Title/Meta Desc, etc.)
SEO
- Does on-page SEO look okay? Are Title/Meta/Headings all good?
- Internal linking need to be improved?
Linking Project Ideas
- Linking outreach
Rankings
- Check rankings, do some comparisons so we can get an idea of how the site is doing
- Any keywords on the cusp of top 10? We should focus on getting them bumped into top 10.
Google Search Console
- Same as above
Google Analytics
- Any specific pages you see that are performing well? Look into why?
- Any pages not performing like they should be? Why?
Competitor research
- Look up competitors, are they doing anything differently? Are they targeting a topic we didn’t think about? Any good ideas we can borrow for our clients?
- We can do a deep dive here, run Ahrefs/SF etc.